SADA Trade Fairs Inc. was established in 1967 as a consulting and engineering company to carry out market surveys, feasibility studies and design works for industrial investments. SADA undertook and completed a number of studies for leading industrial investments up to 1983 when the business shifted its focus to providing marketing consultancy and representation in Turkey for foreign companies. From 1991 the the organisation received approval to undertake organising trade exhibitions.

In addition to the existing Komatek Contruction Machinery, Technology and Equipment Trade Fair, which completed its successful 14th edition in May 2015, SADA was the creator and 6 times organiser of the well known Ankiros Iron & Steel Machinery, Technology and Products Trade Fair and Annofer Non-Ferrous Metals Machinery, Technology and Products Trade Fair. Both these events continue today and are organised by Hannover Messe AG.

Other events SADA have been active in are HIGHTECH IT Trade Show and IT in Local Governments Congress, The 2nd Ski Congress and Exhibition and AELLE – The World Lotteries Union General Congress and Exhibition.

A new chapter!

On 5th February 2014, SADA became a member of Tarsus Group, a highly respected international business-to-business media organisation with significant business interests in Turkey and other emerging markets. SADA continues to operate with the same dedicated, experienced and knowledgeable local management team but can now call upon the significant international experience and expertise of the Tarsus Group to continue to deliver a market leading event to the construction machinery sector.